So what do we mean by 'corporate identity' and what is corporate identity design? And how is that different to branding?Ĭorporate identity is the visual perception of an entire organization. Whether you’re a small business, startup, or solopreneur, by creating a brand identity this powerful, the success of your organization will soar. This is because, through careful planning, brand guidelines and consistent application, these brands have used design to ensure that elements of corporate identity combine to create a strong brand identity that is recognized and remembered by audiences. Similarly, even in isolation, it's likely that you'd be able to match a font, social media post, or billboard advert to the brands. As soon as you mention their names, a distinct logo design springs to mind. Take some of the survey's top-performing brands - Apple, BMW and Coca-Cola. The success was based on knowing themselves well enough to leverage distinctive strengths in their corporate identity package to build a clear identity, resulting in the ability to outperform their peers.
In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity.
0 kommentar(er)
